The Outstanding Performance of Roberto Santiago as an Entrepreneur

Roberto Santiago is a famous businessman and author who is based in Joao Pessoa. He is interested in movie production and has participated in the shooting of a couple of films. Santiago has been a businessman from when he was still a teenager and has currently made significant accomplishments. He kicked off his career in the field by establishing an eatery that was based in Santa Rosa. The business enabled him to accumulate some money that he used to create a cartonage company that manufactured decorative products. Roberto has accumulated a lot of wealth over the years and is currently the owner of the Manaira Shopping Mall.


Santiago was born on in July 1958 and has been living in Joao Pessoa for most of his life. He attended the Pio X-Marist College and later specialized in business administration at the University Center of Joao Pessoa. His education has facilitated his success as an entrepreneur. Roberto used to be a sports person during his youth, and he won several kart and motocross championship trophies. Manaira Shopping mall was launched in 1989 and has been the favorite shopping and entertainment destination for most of the city residents. It also attracts tourists from different parts of Brazil.


Manaira Shopping is famous for the wide array of products and services that it provides to the shoppers. It is the largest business premise in Joao Pessoa and houses different stores. The mall has been designed to provide the clients with the outstanding comfort, fun, and leisure. It has a state-of-the-art cinema hall that has been fitted with 3D technology, an electronic amusement park, and many other amenities. The entertainment that is offered at Manaira Shopping has enabled it to attract thousands of people every day. The building is located near a beach, and this allows the shopper to enjoy the breeze and excellent views. Many families and friends meet at the mall to relax due to its tranquil environment. The shopping mall also has a spacious food court.


The roof top of Manaira Shopping has the city’s largest concert hall. The place can accommodate over 4,000 seats or 10,000 standing individuals. It is hired by city residents for hosting a variety of events that include weddings, conference, exhibitions, and music concert. The hard working nature of Roberto Santiago has enabled him to be a very successful individual. Besides Manaira Shopping, he owns Mangeira Shopping mall, which is a known for its high tech facilities. Santiago is appreciated for his contribution towards the city’s economy.


The New Dawn Of Bradesco With Luiz Carlos Trabuco Cappi Leadership

One of the greatest qualities any leader can possess is the ability to unite wisdom and persistence then later turn it into results. This is what Luiz Carlos Trabuco Cappi has been able to accomplish while holding different position at Bradesco. His zeal and dynamism in the industry started way back before his presidency at Bradesco.

In 2007, he was recognized for the second time as the insurance personality of the year, and this spread his positivism among many people. His presidency at Bradesco didn’t come easily since he has been part of the organization for 38 years and he has done much to improve the insurance sector through the experience gained from the baking area.

Fostering the company’s growth

Luiz Carlos Trabuco Cappi will be the fourth president of Bradesco since its inception 65 years ago. The other three predecessors are Aguiar, who was the founder of the company, Lazaro Brandao who’s the current chairman of the board, and was responsible for nominating Trabuco and Cipriano. Luiz Carlos Trabuco Cappi will be taking over as the presidency at the company, and his familiarity with the Bradesco culture makes him a perfect candidate for the job.


With the kind of responsibility now bestowed upon him, he now has a daunting task ahead of him. Given that the main competitor is now worth $ 422 billion in terms of assets, he needs to push the numbers by ensuring that he moves from $ 150 billion that he is currently in. To do so, he needs to acquire other smaller banks, but the main issue is that there aren’t any good acquisition opportunities. Also, he intends to implement a ” organic growth” in the improvement of the company’s internal affair as well as reducing rates to attract customers’ and later plans to open up 211 branches

Facing the challenges

Despite Luiz Carlos Trabuco Cappi massive growth plans, he comes in at a time when there is an unfavorable economic environment with a potential fall in profitability. Additionally, he assumes the presidency at a time when the financial sector has great difficulties abroad. What’s more, the level of activity in Brazil is seen to decrease rapidly, and this is thought to have an adverse impact on the balance sheet. It’s also estimated that the loan growth might be lower compared to the year 2007 and 2008 and this will significantly affect profitability.

The company was once a leader in the financial market but has been overtaken by Itaú Unibanco that now intends to do whatever it takes to remain at the top of the game. Working towards Bradesco success isn’t an easy path for Luiz Carlos Trabuco Cappi since Unibanco has surpassed Bradesco and is one of the leaders in terms of asset rankings.

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