One of the greatest qualities any leader can possess is the ability to unite wisdom and persistence then later turn it into results. This is what Luiz Carlos Trabuco Cappi has been able to accomplish while holding different position at Bradesco. His zeal and dynamism in the industry started way back before his presidency at Bradesco.
In 2007, he was recognized for the second time as the insurance personality of the year, and this spread his positivism among many people. His presidency at Bradesco didn’t come easily since he has been part of the organization for 38 years and he has done much to improve the insurance sector through the experience gained from the baking area.
Fostering the company’s growth
Luiz Carlos Trabuco Cappi will be the fourth president of Bradesco since its inception 65 years ago. The other three predecessors are Aguiar, who was the founder of the company, Lazaro Brandao who’s the current chairman of the board, and was responsible for nominating Trabuco and Cipriano. Luiz Carlos Trabuco Cappi will be taking over as the presidency at the company, and his familiarity with the Bradesco culture makes him a perfect candidate for the job.
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With the kind of responsibility now bestowed upon him, he now has a daunting task ahead of him. Given that the main competitor is now worth $ 422 billion in terms of assets, he needs to push the numbers by ensuring that he moves from $ 150 billion that he is currently in. To do so, he needs to acquire other smaller banks, but the main issue is that there aren’t any good acquisition opportunities. Also, he intends to implement a ” organic growth” in the improvement of the company’s internal affair as well as reducing rates to attract customers’ and later plans to open up 211 branches
Facing the challenges
Despite Luiz Carlos Trabuco Cappi massive growth plans, he comes in at a time when there is an unfavorable economic environment with a potential fall in profitability. Additionally, he assumes the presidency at a time when the financial sector has great difficulties abroad. What’s more, the level of activity in Brazil is seen to decrease rapidly, and this is thought to have an adverse impact on the balance sheet. It’s also estimated that the loan growth might be lower compared to the year 2007 and 2008 and this will significantly affect profitability.
The company was once a leader in the financial market but has been overtaken by Itaú Unibanco that now intends to do whatever it takes to remain at the top of the game. Working towards Bradesco success isn’t an easy path for Luiz Carlos Trabuco Cappi since Unibanco has surpassed Bradesco and is one of the leaders in terms of asset rankings.
Learn more about Luiz Carlos Trabuco Cappi: http://fotos.estadao.com.br/galerias/cultura,luiz-carlos-trabuco-cappi-e-lucilia-diniz-ofereceram-jantar-em-torno-do-prefeito-joao-doria-e-sua-mulher-bia-nos-jardins,30901